Atria Plc, Company Announcement October 22, 2020 at 7.50 am
Atria renews its strategy and updates its financial targets: Atria is a Winning Northern European Food Company
Atria Plc's Board of Directors has approved the company's renewed strategy for 2021-2025 and updated financial targets, which will take effect on 1 January 2021.
“Atria's net sales have grown steadily since 2015 and our profitability has remained at a good level. Our previous Healthy Growth strategy has proven its worth and our goals have steered us in the right direction. In order to meet the changing challenges of our operating environment and markets and to generate even more added value for our stakeholders, we are updating our strategy and goals, ”says Juha Gröhn, CEO of Atria Plc.
The key goal of the strategy update is to be a Winning Northern European Food Company with
- strong financial performance
- most desired brands
- preferred partner for the customer
- committed people
- leader in sustainability
- best partner for owner-producers.
The main changes in the operating environment that affected the new strategy are related to consumers' purchasing behavior. Purchasing decisions place greater emphasis on awareness of responsible food choices and the growing demand for convenience food, especially poultry meat. The popularity of the Food Service channel and Private Label products is also growing. Over the past year, market uncertainty has affected the outlook for the food industry.
Central to achieving the goals is to continue investing in improving commercial excellence, continuous operational efficiency and Atria's Way of Work. In addition to these, it is particularly important that we succeed in the six Ways to Win, which are:
- Win big in poultry
- Expand in convenience food
- Strengthen in Food Service including fast food
- Grow Sweden profitably
- Optimize red meat
- Drive next level Supply Chain efficiency
The key objective of the new Group strategy for Atria Russia is to complete the study on the development and restructuring of Atria Russia at the beginning of the strategy period. As part of the study, Atria is exploring opportunities to sell Atria's Russian operations.
The financial targets of Atria's new corporate strategy are as follows:
- Growth above market (new target)
- EBIT 5% (no change)
- Equity ratio 40% (no change)
- Return on equity (ROE) 10% (updated target)
- Capital distribution of the profit for the financial year 50% (no change)
Read more: www.atria.fi/en/group/company/strategy
For additional information, please contact Juha Gröhn, CEO, tel. +358 400 684 224 or e-mail: email@example.com.
Nasdaq Helsinki Oy