5.9.2006 10:00


Atria Group is renewing its business organisation for the Baltic region starting
5 September 2006. This renewal is the next step, following the formation of an
international organisation for Atria Group in June.  The primary aim of the
reform is to raise efficiency as well as rapidly improve profitability for
Atria's operations in the Baltics. Another aim is to seek synergy in our Baltic
business operations, as well as creating closer co-operation with Atria Group.
Atria's profitability in the Baltics has been unsatisfactory, which is why
operations will now be tightened and overlapping functions removed. In the
future, the aim is to develop rapid growth in our business operations in the

Atria's customers in the Baltics are increasingly expanding their operations to
cover the entire Baltic region. The new organisation is an attempt to improve the
company's response to the needs of customers in the entire business area. Atria
is uniting the business operations of AS Valga Lihatööstus (Estonia) and UAB
Vilniaus Mesa (Lithuania) to form a joint business in the Baltics starting 5
September 2006.

Raimo Kirmanen, director in charge of Atria's Baltic operations, is also in
charge of Atria's organisation in the region. He is also the Managing Director of
AS Valga Lihatööstus and UAB Vilniaus Mesa.

Sales Director Riina Aamisepp is responsible for sales and marketing in the
Baltics. She has previously functioned as the sales director of AS Valga
Lihatööstus. Production Director Margus Milk is in charge of production and
purchasing. He has previously functioned as the production manager of AS Valga
Lihatööstus. Logistic Director Ville Ruuskanen is responsible for logistics and
IT. He has previously worked as Plant Director for UAB Vilniaus Mesa.

All of the above report to Raimo Kirmanen. These changes come into force on 5
September 2006.

Acquisitions Director Veli-Matti Jäppilä is responsible for primary production in
the Baltics. He will also continue in his role as acquisitions director for
AtriaSika at A-Tuottajat Oy. In addition to his development assignments in
Russia, Director Juha Sarkkinen is also responsible for developing business in
the Baltics.

For additional information, please contact Mr Matti Tikkakoski, President and
CEO, tel. +358 50 2582.

Atria Group plc

Matti Tikkakoski
President and CEO

Helsinki Stock Exchange
Principal media