ATRIA'S SUMMER SALES IMPROVE SIGNIFICANTLY Despite the cold and rainy weather, Atria's summer sales improved significantly. This summer the meat industry's total market grew 4% in value compared to last summer (May, June and July). Atria's sales developed significantly better than the market overall. In a growing market Atria increased its market share among manufacturers by one market share unit to 24.8%. Atria's sales growth came mainly from sales of grilling sausage. Atria's market share of Class A sausages rose to 40% and its market share of traditional sausages was 45.6%. From the early summer on, Atria's Wilhelm Perinteinen traditional sausage became the best selling grilling sausage in terms of value. In addition, there was strong growth in sales of retail-packed meat and cold cuts. Atria's market share of retail-packed meat was 27% (24% in summer 2003) and its market share of cold cuts was 22% (21.4% in summer 2003). Atria's delivery reliability also remained excellent throughout the summer. Atria Group plc will publish its result for the first six months of the financial year on Wednesday 18 August 2004. ATRIA GROUP PLC Seppo Paatelainen President DISTRIBUTION Helsinki Exchanges Principal media www.atria.fi
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