Market position in Sweden


  • The value of the markets for sausages and cold cuts in Sweden's retail trade amounted to approximately EUR 800 million in 2018. The value of the fresh poultry products represented by Atria was approximately EUR 190 million.
  • The change in the value of sausage and cold cuts markets was 0.5 per cent; average annual growth in fresh poultry products was approximately 6.5 per cent 
  • Consolidated consumer goods retail trade – the largest players are ICA, Axfood and Coop
  • The value of the Foodservice market is growing
  • The strong position of private labels slightly strengthened
  • Declining demand for red meat will be compensated for by poultry and vegetable-based food products; demand for organic products will grow significantly

Market share

  • Second position in sausages and cold cuts with a market share of 16.0 per cent in retail trade; third position in chicken products with a share of 12 per cent in 2018
  • Atria's shares in the growing Foodservice market and concept business are significant and increasing
  • Strong private label supplier

Competitive position

  • The largest operators are Atria Sweden and Scan AB
  • Approximately 25 per cent of the market is held by small businesses whose net sales are below EUR 5 million.

Business drivers

  • Comprehensive, flexible product groups and services
  • Several well respected brands, including international brands
  • Good product group and brand management
  • Productivity and operational efficiency
  • A company that is innovative, responsible and valued by customers and consumers 

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