Markets

• Market share for Atria’s meat products in St. Petersburg’s retail trade sector is approximately around EUR 0.7–1.0 billion. The value is approximately threefold in the Moscow area.
• Fragmented consumer goods retail trade; Atria is focused on trading with retail chains
• Intense price competition among volume products, Atria focused on its product groups

Market share

• Market leader in its key product groups in the chain retail trade in the St Petersburg region, low market share in Moscow
• Food Service and concept business (Sibylla) increasing in market share 

Competitive position

• Low level of consolidation in the meat processing industry, only a few companies of internationally significant size
• Atria is the largest foreign operator in the sector 

Business drivers

• Streamlined structure, operations centralised in St Petersburg 
• Efficient production and operations 
• Focused product groups
• Well-known brands
• Contract manufacturing
• Sibylla concept business

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