Market position in Russia

Markets

  • Market share for Atria’s meat products in St. Petersburg’s retail trade sector is approximately around EUR 0.7–1.0 billion. The value is approximately threefold in the Moscow area.
  • Fragmented consumer goods retail trade; Atria is focused on trading with retail chains
  • Intense price competition among volume products, Atria focused on its product groups

Market share

  • Market leader in its key product groups in the chain retail trade in the St Petersburg region, low market share in Moscow
  • Food Service and concept business (Sibylla) increasing in market share 

Competitive position

  • Low level of consolidation in the meat processing industry, only a few companies of internationally significant size
  • Atria is the largest foreign operator in the sector 

Business drivers

  • Streamlined structure, operations centralised in St Petersburg 
  • Efficient production and operations 
  • Focused product groups
  • Well-known brands
  • Contract manufacturing
  • Sibylla concept business

Read more about Atria Russia

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