Market position Atria Russia

Markets

The market for meat and meat products in Moscow is worth around EUR 1.5 billion and the market in St Petersburg is worth just over EUR 0.5 billion. Russia has the largest consumer goods retail market in Europe.
The meat and meat processing markets are volatile due to import bans, the declining value of the rouble and high inflation
Fragmented consumer goods retail trade; Atria is focused on trading with retail chains
Intense price competition among volume products, Atria focused on its product groups

Market share

Market leader in its key product groups in the chain retail trade in the St Petersburg region, low market share in Moscow
Food Service and concept business (Sibylla) increasing in market share

Competitive position

Low level of consolidation in the meat processing industry, only a few companies of internationally significant size
Atria is the largest foreign operator in the sector

Business drivers