Markets

• The value of the meat product market in St. Petersburg region is approximately EUR 600 million. The value is approximately threefold in the Moscow area.
• Centralizing retail trade sector
• The Food Service market is developing strongly
• Intense price competition among volume products, Atria focused on its product groups

Market share

• Atria's main product group's market share in St. Petersburg's chained retail trade sector is about 5 per cent
• Share in Food Service market is growing, in 2019 growth was 13.4 per cent
• Atria's share of concept business (Sibylla) was strong and growing

Competitive position

• Strong concentration of the meat processing industry with only a few internationally significant players.
• Atria is the largest foreign company in the industry. 

Business drivers

• Streamlined structure, operations centralised in St. Petersburg
• Efficient production and operations
• Focused product groups
• Well-known brands
• Contract manufacturing (Casademont)
• Sibylla concept business

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