Market position in Russia

Markets

  • Market share for Atria’s meat products in St. Petersburg’s retail trade sector is approximately around EUR 0.8–1.0 billion. The value is approximately threefold in the Moscow area.
  • Centralizing retail trade sector
  • The Food Service market is developing strongly
  • Intense price competition among volume products, Atria focused on its product groups

Market share

  • A major player in its key product groups in St Petersburg's chained retail trade; market share in Moscow is small
  • Share in Food Service market is growing
  • The share of concept business (Sibylla) is strong and growing

Competitive position

  • Low level of consolidation in the meat processing industry, only a few companies of internationally significant size
  • Atria is the largest foreign operator in the sector 

Business drivers

  • Streamlined structure, operations centralised in St Petersburg
  • Efficient production and operations
  • Focused product groups
  • Well-known brands
  • Contract manufacturing (Casademont)
  • Sibylla concept business

Read more about Atria Russia