Markets

• Market share for Atria’s meat products in St. Petersburg’s retail trade sector is approximately around EUR 0.8–1.0 billion. The value is approximately threefold in the Moscow area.
• Centralizing retail trade sector
• The Food Service market is developing strongly
• Intense price competition among volume products, Atria focused on its product groups

Market share

• A major player in its key product groups in St Petersburg's chained retail trade; market share in Moscow is small
• Share in Food Service market is growing
• The share of concept business (Sibylla) is strong and growing

Competitive position

• Low level of consolidation in the meat processing industry, only a few companies of internationally significant size
• Atria is the largest foreign operator in the sector 

Business drivers

• Streamlined structure, operations centralised in St Petersburg
• Efficient production and operations
• Focused product groups
• Well-known brands
• Contract manufacturing (Casademont)
• Sibylla concept business

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