Market position in Finland


  • Total value of the meat and meat product market approx. EUR 2.8 billion
  • Annual volume growth of 1–2% in meat products for the consumer goods retail trade
  • Consolidated consumer goods retail trade – the largest players are S Group and K Group with a combined market share of about 80 per cent 
  • 80 per cent of meat consumed is Finnish; over the medium term, consumption of poultry will increase, pork consumption will remain steady and beef consumption will decrease 
  • Intense price competition in the consumer market for meat and processed-meat products 
  • Shops' own brands (private labels) account for a significant proportion of sales, the strongest phase of growth has levelled out

Market share

  • Market leader of the consumer goods retail trade in the product groups it represents, with a supplier share of approximately 24% 
  • Market leader in the Food Service sector, with a market share of around 21% in terms of value
  • Strong private label supplier 

Competitive position

  • The largest players are Atria Finland Ltd and HKScan Finland Oy
  • Atria is the market leader in the slaughterhouse industry

Business drivers

  • Productivity, chain efficiency, large scale 
  • Strong, well-known brand
  • Commercial excellence
  • A company that is responsible and respected by consumers

Read more about Atria Finland

Cookies help us to deliver you the best possible service. By using our services, you agree to the use of cookies.