Markets
- Total value of the meat and meat product market approx. EUR 2.97 billion
- Annual volume growth of 1–2% in meat products for the consumer goods retail trade, value growth of 2% in 2019
- Consolidated consumer goods retail trade – the largest players are S Group and K Group with a combined market share of about 80 per cent and Lidl with a share of about 10 percent
- 80 per cent of meat consumed is Finnish; in the long and medium term, consumption of poultry will increase, pork consumption will remain almost unchanged and beef consumption will decrease
- Intense price competition in the consumer market for meat and processed-meat products
- Shops' own brands (private labels) account for a significant proportion of sales, the strongest phase of growth has levelled out
Market share
- Market leader of the consumer goods retail trade in the product groups it represents, with a supplier share of approximately 25%
- Market leader in the Food Service sector, with a market share of around 22% in terms of value
- Strong private label supplier
Competitive position
- The largest players are Atria Finland Ltd and HKScan Finland Oy
- Atria is the market leader in the slaughterhouse industry
Business drivers
- Productivity, efficiency and reliability, large scale
- Strong, well-known brand
- Commercial excellence
- A company that is responsible and respected by consumers
Read more about Atria Finland