Market position in Finland

Markets

Total value of the meat and meat product market approx. EUR 2.97 billion
Annual volume growth of 1–2% in meat products for the consumer goods retail trade, value growth of 2% in 2019
Consolidated consumer goods retail trade – the largest players are S Group and K Group with a combined market share of about 80 per cent and Lidl with a share of about 10 percent
80 per cent of meat consumed is Finnish; in the long and medium term, consumption of poultry will increase, pork consumption will remain almost unchanged and beef consumption will decrease
Intense price competition in the consumer market for meat and processed-meat products
Shops' own brands (private labels) account for a significant proportion of sales, the strongest phase of growth has levelled out

Market share

Market leader of the consumer goods retail trade in the product groups it represents, with a supplier share of approximately 25%
Market leader in the Food Service sector, with a market share of around 22% in terms of value
Strong private label supplier

Competitive position

Business drivers