Markets

• Total value of the meat and meat product market approx. EUR 2.8 billion
• Annual volume growth of 1–2% in meat products for the consumer goods retail trade, value growth of 3% in 2018
• Consolidated consumer goods retail trade – the largest players are S Group and K Group with a combined market share of about 80 per cent and Lidl with a share of about 10 percent
• 80 per cent of meat consumed is Finnish; over the medium term, consumption of poultry will increase, pork consumption will remain steady and beef consumption will decrease 
• Intense price competition in the consumer market for meat and processed-meat products 
• Shops' own brands (private labels) account for a significant proportion of sales, the strongest phase of growth has levelled out

Market share

• Market leader of the consumer goods retail trade in the product groups it represents, with a supplier share of approximately 24%
• Market leader in the Food Service sector, with a market share of around 22% in terms of value
• Strong private label supplier 

Competitive position

• The largest players are Atria Finland Ltd and HKScan Finland Oy
• Atria is the market leader in the slaughterhouse industry

Business drivers

• Productivity, chain efficiency, large scale 
• Strong, well-known brand
• Commercial excellence
• A company that is responsible and respected by consumers

Read more about Atria Finland