Market position Atria Baltic

Markets

  • Annual volume growth of 1–3 per cent in meat and meat products
  • More than 90 per cent of the meat consumed is domestic
  • The consumer goods retail market is becoming more concentrated. Rimi Baltic, owned by the Swedish ICA Group, and Prisma, owned by the Finnish S Group, are major players.
  • Intense price competition in the consumer market for meat and processed-meat products 

Market share

  • Number two in the market for meat and meat products in the Estonian daily consumer goods trade 
  • Estonia's second largest pork producer 

Competitive position

  • Estonia has a large number of small local companies; the largest is Rakvere, owned by HKScan

Business drivers

  • Efficient production
  • Well-known brands
  • Commercial excellence

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