Market position Atria Baltic

Atria as an investment

Market position Atria Baltic

(kuvat: logo+slogan + graafit)

Markets

  • Total value of the meat and meat product market in Estonia approx. EUR xxx million 
  • Annual volume growth of 1–3 per cent in meat and meat products
  • More than 90 per cent of the meat consumed is domestic
  • The consumer goods retail market is becoming more concentrated. Rimi Baltic, owned by the Swedish ICA Group, and Prisma, owned by the Finnish S Group, are major players.
  • Intense price competition in the consumer market for meat and processed-meat products 

Market share

  • Number two in the market for meat and meat products in the Estonian daily consumer goods trade 
  • Estonia's second largest pork producer  

Competitive position

  • Estonia has a large number of small local companies; the largest is Rakvere, owned by HKScan 

Business drivers

  • Efficient production
  • Well-known brands
  • Commercial excellence 

(linkit: ?? Brändit, Strategia, Kansainvälisyys)