Atria’s food production is based on the taste, healthiness, safety, usability and sustainability of raw materials and processed products.
Atria understands its responsibility towards consumers and public health, and this is also considered in our product development. All product development work is based on finding an optimal balance between consumer preferences and nutritional recommendations and developing cooking solutions that make consumers’ daily lives easier. The starting point for all product development work is the provision of sufficient product information to support consumer choices.
Atria has systematically developed the food chain from the field to the table over the long term. In 2017, the company launched the antibiotic-free Atria Family Farm poultry products. Atria has increasingly launched foods with a high vegetable content in response to consumer needs.
Special attention is paid to the quality of the raw materials used in the products. Raw materials are purchased from approved suppliers. The quality, safety and purity of the raw materials, as well as their suitability for production, are always ensured in the product development stage and before use in production.
Atria does not use irradiated or genetically modified raw materials. These requirements are presented to potential suppliers when sourcing opportunities are being identified for a new raw material.
The need for additives is assessed in terms of consumer health and product safety. Only important additives necessary for product safety are used – and only if they all have a proven safety record.
Additives are listed under their group names on packaging. This indicates the purpose of the additive in the product. The name or E number of the additive is also listed. E numbers mean that the substance has been approved for use in the European Union.
The statutory restrictions concerning the use of additives are followed closely. Necessary additives are assessed on a case-by-case basis.
Atria actively monitors legislation and recommendations related to additives.
Salt is an essential ingredient in all meat and cold cut products. It is used to improve flavour, texture and shelf life, among other qualities.
In many Western countries, people consume unhealthy levels of salt. Atria complies with national recommendations on sodium content and aims to actively develop low-sodium products, without compromising on the taste.
To support safe, healthy and highly nutritious choices, Atria is committed to replacing the salt in its products with iodised salt by the end of 2018, in accordance with the recommendations of the Finnish National Institute for Health and Welfare. This concerns more than 80 per cent of Atria’s products that contain salt.
In Atria Food Service products, the company is committed to increasing the number of Heart Label products by 50 per cent from the beginning of 2016, when the number of such products was 37. This will be achieved by paying more attention to the amount and quality of fat.
At the end of 2017, Atria’s range of products included 120 Heart Label products. The company’s range of Heart Label products will be expanded further through choices of raw materials.
Atria Finland is committed to using Finnish meat in Atria products. This commitment is a strong corner stone of corporate responsibility. Finns are proud of the tasty, highquality meat produced in Finland. For this reason, the protein content of products is not artificially increased by adding meat protein, or dried meat powder, nor is monosodium glutamate used in the products.
Atria offers superior traceability of meat raw materials. In 2017, the company launched more products with labels showing their origin all the way back to the farm.
The excessive use of antibiotics on production animals is a significant threat to public health. According to the World Health Organization, the spread of super bacteria is a global health threat. In Europe, as many as 25,000 incidents of death annually are related to antibiotic-resistant bacteria.
Atria Finland’s antibiotic-free products are based on good animal care, the feeding of piglets, long-term healthcare and the traceability of products back to the originating farm.
Atria does not use preventive medication in its production chain. Animals are medicated individually in the event of illness and only according to need, under controlled conditions and in line with withdrawal periods. Family Farm products with the “Antibiotic-free” label are 100% pure products, free of antibiotics.