Nutritional responsibility

Nutritional responsibility

At Atria Group, product development is guided by a philosophy of balancing consumer preferences and nutritional recommendations. For example, the responsible use of additives and development of low-sodium products are integral parts of the Group’s nutritional responsibility. 

Nutritional responsibility policies

  • The need for additives is assessed in terms of both consumer health and product safety. Only important additives necessary for product safety are used, and only if they all have a proven safety record. For example, sodium nitrite is necessary in meat products to ensure product safety. Necessary additives are assessed on a case-by-case basis. The most common purpose of additives is improving the product’s shelf life. Atria actively monitors legislation and recommendations regarding additives.
  • Salt is an essential ingredient in all meat and cold cut products. It is used to improve flavour, texture and shelf life, among other things. In many western countries, people consume unhealthy levels of salt. Atria complies with national recommendations on sodium content and aims to actively develop low-sodium products. At the end of 2015, Atria began using iodised salt in its products in accordance with recommendations issued by the National Institute for Health and Welfare to improve citizens' health.
  • Atria Finland only uses Finnish meat in Atria brand products. 
  • Meat protein (a powder made of dried meat) is not added to products, and only GMO-free raw materials are used.