We have rough information about the magnitude of the environmental impact of different primary production methods and product groups. Assessing the environmental impact of individual products is not, in our view, a sensible undertaking as food production is part of a more significant whole in which the correct choices must be made. The environmental impact of Atria's products is minimised by choices made in procurement e.g. purchasing nationally-produced meat raw material and by processing the meat in a way that maximises material efficiency. Care is also taken to ensure that production lines are energy-efficient.
We continuously monitor the environmental efficiency of our production lines. In the industry, the highest quantity of energy and water is consumed by highly processed products, such as precooked meat products. However, processing raw materials so that they meet different consumer needs and situations reduces overall raw material wastage and, therefore, also reduces the environmental impact of products. We work to reduce food wastage at all stages of the food production chain.
At Atria, environmental responsibility means tangible operational development. That is why we measure the direct environmental effects of our operations, including energy consumption, water consumption and wastewater values, and we have set targets for improving measurable results in these areas. We report annually on the achievements we have made in the field of environmental efficiency as part of our Corporate Responsibility Report.
We have not yet considered it appropriate to simplify the environmental impact of our products throughout their entire life cycles in such a way that it could be condensed into a single label on the packaging. Instead, we aim to use this website and dialogue in social media channels to communicate the overall environmental impact related to our products and provide information on how we are able to influence this.
Why the food waste is such a relevant environmental indicator when talking about food?
Consumers feel that the most tangible environmental effect of feed is the product packaging. However, packaging has an important role. The packaging must protect the product on its journey from the packaging plant via the shop to the consumer's home. This is also an effective way to prevent food waste. Atria develops optimal solutions for its products in such a way that the overall environmental impact of the packaged product is taken into consideration. The size and shape of packaging must address the customer's usage needs in the shop and the consumer's requirements when the product is used Atria's packaging materials and principles Atria chooses its packaging solutions in compliance with a waste hierarchy that aims to prevent waste from being produced.