Stakeholders

Stakeholders

Stakeholders are important to Atria

Atria’s good food chain consists of primary production, industrial production, customers and consumers. Stakeholders are strongly present in the food chain, all the way from raw material procurement to the finished products and their use. Listening to stakeholders and their wishes is one of the key pillars of corporate responsibility for Atria.

Atria uses various studies, surveys and analyses, as well as personal interaction with stakeholders to gain extensive knowledge of their expectations. However, what is most important is the development of operations in continuous and close interaction with stakeholders.

Consumers, customers, personnel, meat producers and shareholders are strategically important stakeholders to Atria. Other stakeholders include raw material and material suppliers, authorities, financial institutions, educational institutes and the media.

Since 2010, the principles, practices and results of Atria’s responsible operations have been brought together in the Atria’s Handprint programme. Providing employees and external stakeholders with information on responsibility is also part of the Handprint programme – as is this Corporate Responsibility site.

Stakeholder responsibility plays a key role

Atria only deals with those primary producers and subcontractors, customers and other business partners who are known to be trustworthy and honest. The company favours partners who, in addition to offering a reasonable price and high quality, are able to demonstrate that they operate in accordance with ethically acceptable practices. For example, one of Atria’s selection criteria for material and/or raw material suppliers is the quality of their environmental management system.

Partnership with customers means long-term cooperation in which both parties listen to and understand each other’s needs, wishes and opportunities, also in relation to responsibility. Consumer preferences and wishes ultimately determine the product groups and products Atria supplies to retailers and other customers. Insights into consumer needs gained from research on consumer behaviour guide Atria’s product development and marketing.

Atria's stakeholders

Stakeholder Stakeholder’s expectations Atria’s expectations  Interaction channels 
Customers • competitive prices
• safety and quality
• customer-oriented service
• reliability in deliveries and in other activities
• common operating models
• implementation of the agreed actions
• forecasts
• personal interaction
• marketing communications
• visits, fairs and events
• online services
• social media
• mass media
• product launches
• campaigns
• customer magazines
Consumers • products for consumer needs
• affordable prices
• safety and quality
• reliability
• ethically sound products
• selecting Atria’s products
• confidence in and willingness to pay
for the Atria brand
• marketing communications
• online services
• social media
• mass media
• product launches
• campaigns
Personnel • pay
• continuity of employment
• social security benefits
• comfortable and safe working conditions
• opportunities for career advancement
• work contribution
• innovation
• personal interaction
• online services
• mass media
• appraisals
• personnel surveys
• training
• seminars and events
• personnel magazines
• units’ own communication channels
Meat producers • reliable and long-term business partner
• expert advice
• competitive producer prices
• commitment
• raw material that meets the quality criteria
• reliable and long-term cooperation
• personal interaction
• online services
• social media
• producer magazines
• seminars and other events
Shareholders, investors • return on investment
• continuation of business operations
• decision-making power
• returns of capital
• carrying the risk in the form of capital • personal interaction
• annual report
• online services
• mass communication
• General Meeting
• Capital Markets Day
• press and stock exchange releases
Financiers • repayments of loans at the agreed time
• reliability
• continuity
• debt-carrying capacity
• agreed loan costs • annual report
• online services
• mass communication
• press and stock exchange releases
• personal interaction
Stakeholder Stakeholder’s expectations Atria’s expectations  Interaction channels 
Authorities • income from taxes
• employment
• international competitiveness
• investments
• openness
• cooperation
• consideration for the environment

• legislation
• public services such as hygiene monitoring and financing

• personal interaction
• annual report
• online services
• mass communication
• stakeholder survey
• seminars and events
• cooperation with authorities
• press and stock exchange releases
Subcontractors and partners • reliable payment of invoices
• long-term customer relationship
• predictability and growing demand
• delivery of factors of production such as raw materials, services and finished products of the agreed quality and in accordance with the agreed delivery terms • personal interaction
• marketing communications
• annual report
• online services
• mass media
• stakeholder surveys
• product launches
• campaigns
• seminars and events
• research and development project
Opinion leaders and media • transparency
• industry expertise
• influencing general opinion  • personal interaction
• marketing communications
• annual report
• online services
• social media
• customer magazines
• press and stock exchange releases
• media cooperation
Local communities and educational institutes • employment
• cooperation
• taking care of the environment
• trainee positions
• skilled and motivated potential
employees
• public services such as training
• infra technology
• personal interaction
• online services
• mass media
• seminars and meetings
• visits
• trainee positions and thesis positions
• research and development projects
Research • partner
• research needs
• reliable partner
• specialist
• research quality
• personal interaction
• mass media
• seminars and meetings
• visits
• research and development projects