Atria’s corporate responsibility development programme is known as Atria’s Handprint. The programme brings together the principles, practices, projects and results of Atria’s responsible operations and provides comprehensive updates on their progress. Under the Handprint programme, responsibility is developed and measured in seven sectors, which are as follows:
* Animal welfare
* Product safety
The symbol of Atria’s Handprint programme is the Handprint logo. The logo represents the personal contribution – the handprint – made by every Atria employee to the food chain, and the colours of the logo communicate the effects of corporate responsibility.
The annual achievements and future targets of Atria's Handprint programme are reported upon every year in the corporate responsibility report.