Atria’s good food chain consists of primary production, industrial production, customers and consumers. Stakeholders are strongly present in the food chain, all the way from raw material procurement to the finished products and their use. Listening to stakeholders is one of the main pillars of corporate responsibility for Atria.
Atria conducts various materiality, customer, personnel and stakeholder surveys to identify its stakeholders’ needs and expectations. However, what is most important is the development of operations in continuous and close interaction with stakeholders.
Consumers, customers, personnel, meat producers and shareholders are strategically important stakeholders to Atria. Other stakeholders include raw material and material suppliers, the authorities, financial institutions, educational institutions and the media.
Atria only deals with primary producers, subcontractors, customers and other business partners who are known to be trustworthy and honest. The company favours partners who, in addition to offering a reasonable price and high quality, are able to prove that they operate in line with high ethical standards. For example, one of Atria’s selection criteria for material and raw material suppliers is the quality of their environmental management system.
Partnership with customers means long-term cooperation in which both parties listen to and understand each other’s needs, wishes and opportunities with regard to responsibility and other aspects.
Consumer preferences and wishes ultimately determine the product groups and products that Atria supplies to retailers and other customers. Product development and marketing at Atria are guided by insights into consumer needs gained from research on consumer behaviour.