Winning Northern European Food Company

Atria’s strategic goal is renewal in order to become the winning northern European food company. Renewal of our company’s operations and offerings, profitable growth and the increase of ownership value support the three pillars of our operations and culture for all our stakeholders: commercial expertise, efficient functioning and responsible and sustainable values.

THE WINNING NORTHERN EUROPEAN FOOD COMPANY

THE WINNING NORTHERN EUROPEAN FOOD COMPANY

See what steps we are going to take to achieve this goal.

You have to accept marketing cookies to watch the video.
You can modify your settings here.
Juha Gröhn, CEO, Atria Plc: Atria's strategy and main goals for 2021-2025
Video

Juha Gröhn, CEO, Atria Plc: Atria's strategy and main goals for 2021-2025

You have to accept marketing cookies to watch the video.
You can modify your settings here.
Mika Ala-Fossi, EVP, Atria Finland : Atria's strategic goals in Finland
Video

Mika Ala-Fossi, EVP, Atria Finland : Atria's strategic goals in Finland

You have to accept marketing cookies to watch the video.
You can modify your settings here.
Merja Leino, EVP, Sustainability: Atria's sustainability goals for 2022-2025
Video

Merja Leino, EVP, Sustainability: Atria's sustainability goals for 2022-2025

You have to accept marketing cookies to watch the video.
You can modify your settings here.
Jarmo Lindholm, EVP, Atria Sweden: Atria's strategic goals in Sweden
Video

Jarmo Lindholm, EVP, Atria Sweden: Atria's strategic goals in Sweden

You have to accept marketing cookies to watch the video.
You can modify your settings here.
Svend Schou Borch, EVP, Atria Denmark: Atria's strategic goals in Denmark
Video

Svend Schou Borch, EVP, Atria Denmark: Atria's strategic goals in Denmark

You have to accept marketing cookies to watch the video.
You can modify your settings here.
Toni Nora, SVP, Atria Concept: Sibylla's role in Atria's strategy and goals for next years
Video

Toni Nora, SVP, Atria Concept: Sibylla's role in Atria's strategy and goals for next years

You have to accept marketing cookies to watch the video.
You can modify your settings here.
Merja Leino, EVP, Sustainability: Sustainability is at the core of Atria's strategy
Video

Merja Leino, EVP, Sustainability: Sustainability is at the core of Atria's strategy

You have to accept marketing cookies to watch the video.
You can modify your settings here.
Jarmo Lindholm, EVP, Atria Sweden, Investment in Sweden
Video

Jarmo Lindholm, EVP, Atria Sweden, Investment in Sweden

You have to accept marketing cookies to watch the video.
You can modify your settings here.
Lars Ohlin, EVP, HR: Safety is a top priority
Video

Lars Ohlin, EVP, HR: Safety is a top priority

You have to accept marketing cookies to watch the video.
You can modify your settings here.
Juha Gröhn, CEO, Atria Plc: Major investments 2021-2024
Video

Juha Gröhn, CEO, Atria Plc: Major investments 2021-2024

You have to accept marketing cookies to watch the video.
You can modify your settings here.

Our strategic goals

 

Strong financial performance
Most popular brands
Best partner for our customers
Best partner for our producer-owners
Leading the way in sustainability
Committed employees

Changing operating environment

Our operating environment is developing strongly, although the speed and focus of the changes varies from one business area to the next. As a financially strong, profitable company in line with its strategic goals, we will be able to renew and respond to the continuous changes in the operating environment in all of our business areas. 

 

The following factors will change our operating environment to a considerable degree:

  • Increased consciousness: healthy lifestyle, sustainability and animal welfare

  • Demand shift from red meat to poultry & plant-based

  • Trend towards convenience, ready-meals, snacking

  • Growth and new opportunities in Food Service over time and increases role of digital channels & private label

  • Increasing volatility, uncertainty, protectionism and demand for local products

Strategy implementation