Atria’s strategic goal is renewal in order to become the winning northern European food company. Renewal of our company’s operations and offerings, profitable growth and the increase of ownership value support the three pillars of our operations and culture for all our stakeholders: commercial expertise, efficient functioning and responsible and sustainable values.

Our operating environment is developing strongly, although the speed and focus of the changes varies from one business area to the next. As a financially strong, profitable company in line with its strategic goals, we will be able to renew and respond to the continuous changes in the operating environment in all of our business areas. 

The following factors will change our operating environment to a considerable degree:

• Increased consciousness: healthy lifestyle, sustainability and animal welfare

• Demand shift from red meat to poultry & plant-based

• Trend towards convenience, ready-meals, snacking

• Growth and new opportunities in Food Service over time and increases role of digital channels & private label

• Increasing volatility, uncertainty, protectionism and demand for local products