Winning Northern European Food Company

Atria’s strategic goal is renewal in order to become the winning northern European food company. Renewal of our company’s operations and offerings, profitable growth and the increase of ownership value support the three pillars of our operations and culture for all our stakeholders: commercial expertise, efficient functioning and responsible and sustainable values.

THE WINNING NORTHERN EUROPEAN FOOD COMPANY

THE WINNING NORTHERN EUROPEAN FOOD COMPANY

See what steps we are going to take to achieve this goal.

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Juha Gröhn, CEO, Atria Plc: Atria's strategy and main goals for 2021-2025
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Juha Gröhn, CEO, Atria Plc: Atria's strategy and main goals for 2021-2025

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Mika Ala-Fossi, EVP, Atria Finland : Atria's strategic goals in Finland
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Mika Ala-Fossi, EVP, Atria Finland : Atria's strategic goals in Finland

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Merja Leino, EVP, Sustainability: Atria's sustainability goals for 2022-2025
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Merja Leino, EVP, Sustainability: Atria's sustainability goals for 2022-2025

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Jarmo Lindholm, EVP, Atria Sweden: Atria's strategic goals in Sweden
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Jarmo Lindholm, EVP, Atria Sweden: Atria's strategic goals in Sweden

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Svend Schou Borch, EVP, Atria Denmark: Atria's strategic goals in Denmark
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Svend Schou Borch, EVP, Atria Denmark: Atria's strategic goals in Denmark

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Toni Nora, SVP, Atria Concept: Sibylla's role in Atria's strategy and goals for next years
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Toni Nora, SVP, Atria Concept: Sibylla's role in Atria's strategy and goals for next years

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Merja Leino, EVP, Sustainability: Sustainability is at the core of Atria's strategy
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Merja Leino, EVP, Sustainability: Sustainability is at the core of Atria's strategy

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Jarmo Lindholm, EVP, Atria Sweden, Investment in Sweden
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Jarmo Lindholm, EVP, Atria Sweden, Investment in Sweden

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Six strategic goals

 

1. Strong financial performance
2. Most desired brands
3. Preferred partner for the customer
4. Committed personnel
5. Leader in sustainability
6. Best partner for owner-producer

 

Changing operating environment

Our operating environment is developing strongly, although the speed and focus of the changes varies from one business area to the next. As a financially strong, profitable company in line with its strategic goals, we will be able to renew and respond to the continuous changes in the operating environment in all of our business areas. 

 

The following factors will change our operating environment to a considerable degree:

  • Increased consciousness: healthy lifestyle, sustainability and animal welfare

  • Demand shift from red meat to poultry & plant-based

  • Trend towards convenience, ready-meals, snacking

  • Growth and new opportunities in Food Service over time and increases role of digital channels & private label

  • Increasing volatility, uncertainty, protectionism and demand for local products

Strategy implementation