Atria acquires Saarioinen’s meat operations
Atria’s position as a front runner in the Finnish meat industry strengthens when it acquires Saarioinen’s procurement, slaughtering and cutting operations for beef, pork and chicken.
Boosting the position of Finnish meat
Finnish consumers value a transparent production chain and information on the origin of meat. Atria was the first Finnish meat industry company to introduce farm-level traceability for beef, pork and chicken. The acquisition in 2014 of Saarioinen’s procurement, slaughtering and cutting operations for beef, pork and chicken consolidates the position of Finnish meat in the food market and adds even more variety to Atria’s selection.
As part of the deal, Saarioinen’s chicken production in Sahalahti (Kangasala) and slaughterhouse in Jyväskylä are transferred to Atria. Atria and Saarioinen also sign an agreement for meat deliveries for Saarioinen’s production of convenience foods and other products.
The transaction strengthens Atria’s position particularly in chicken products. The popularity of chicken among Finns began to grow in the mid-1990s and has increased significantly in the 2010s.