Maks & Moorits brand is revamped

Atria Baltic revamps its best-known brand, Maks & Moorits, to respond to consumer wishes.

Meeting consumer demands

Additives are a sensitive subject in Estonia, especially monosodium glutamate (E621). The new Maks & Moorits range is free of monosodium glutamate, a pioneering move in the Estonian meat product market. The new products are packed in modern, user-friendly packaging that ensures a long shelf life. Maks & Moorits’s roots go back to the 1910s