Atria expands to Russia via St Petersburg
Atria takes a major step into the Russian market by acquiring St Petersburg-based meat processing company Pit-Product.
A major player in rapidly developing St Petersburg
Pit-Product, acquired by Atria in 2005, has grown quickly in the St Petersburg market, which has a population of nearly five million people. In just a few years, it has become the area’s largest producer of processed meat products. The company’s market share is about 20 per cent. Its main products are different types of sausages.
In the mid-2000s, retail trade in St Petersburg is undergoing major change. Although traditional marketplaces and market halls continue to dominate, the western model of retail chains is quickly gaining ground.
Pit-Product has two plants in St Petersburg. Atria estimates that their capacity will not be enough for the growing St Petersburg market and begins to immediately plan a new factory in Gorelovo.