New captain, new direction

Itikka Co-operative’s new managing director Seppo Paatelainen is a forward-looking change manager. Under his leadership, the co-operative slaughterhouse operations are incorporated, the company goes public and Itikka and Lihakunta are merged into Finland’s biggest meat industry player. Additionally, the company’s name is changed to Atria, it is trimmed in preparation for entry into the EU and it begins its expansion to the Scandinavian, Baltic and Russian markets.