Itikka builds a sausage packing and pricing line
The first packing and pricing unit operating as a production line is built as an extension to the sausage line.
Industrial packing and pricing advance
Self-service shops become more common, creating a need for suitable products and services. Packing sausage into thin plastic bags is the first attempt to create such a product.
Sufficient packing capacity is achieved in Itikanmäki when the first packing and pricing unit operating as a production line is built as an extension to the sausage factory in 1969.
Packing increases rapidly when vacuum packs are introduced only a couple of years later as machines and materials advance. The shelf-life of sausage extends to three weeks. At the same time, the packing of sausage and expensive special products in slices begins. Dates are added to packaging, and shops start to price products with the introduction of special offers.
By the early 1970s, Finnish consumers and shops realise that packaging is an integral part of high-quality products and services.