Itikka achieved good visibility in locations such as the Seinäjoki Säästömarketti (SavingsMarket) The familiar advertising slogan is on the back wall -"When eating Itikka sausage, you keep in good shape!"Production of broiler chickens also began at Itikka as they became significantly more popular at the beginning of the 1970s.
A fire at the slaughterhouse on 13 May 1975. All of the fire brigades in the Seinäjoki region helped to extinguish the fire.Lihakunta from Kuopio expands to cover more than half of Finland when it merges with Karjapohjola and acquires Pohjolan Liha Oy. However, reindeer meat did not become a successful product in terms of volume.
Itikka takes ownership of Maan Liha from Kauhajoki in 1975. Today, the beef slaughterhouse is the most modern in the Nordic countries.Vacuum-packed pre-sliced sausage became prevalent at the turn of the 1970s and packaging technology developed accordingly. However, proper meat counters with full-sized sausages retained pride of place in shops.
