Atria is expanding onto the growing Swedish chicken market
Atria is expanding its operations onto the growing Swedish chicken market by buying Lagerbergs, one of the country's leading poultry companies.
Atria is expanding its operations onto the growing Swedish chicken market by buying Lagerbergs, one of the country's leading poultry companies.
Atria continues to invest in Finnish meat production: the pig cutting plant in Nurmo will be one of the world’s leading cutting plants by 2017.
Atria acquired the uppers of Danish bread manufacturing Aalbaek Specialiteter A / S business. Aalbaek is Denmark's largest organic cold cuts manufacturer. Aalbaek Specialiteter was founded in 1920 and is one of the largest European manufacturers of high-quality organic meat products. Aalbaek's product range includes a variety of premium cold cuts, liver pâté and bacon.
More than 90 per cent of Finns barbecue at least in the summer, and one in ten even does it in the winter, shows an extensive barbecue survey conducted by Atria in the spring.
Atria’s position as a front runner in the Finnish meat industry strengthens when it acquires Saarioinen’s procurement, slaughtering and cutting operations for beef, pork and chicken.
3-Stjernet, a Danish Atria Group company, is granted a licence to export heat-treated meat products to China.
Atria’s new slaughterhouse in Kauhajoki is the most modern in Europe.
A new poultry feed plant is completed in Koskenkorva. As a result, A-Rehu’s production capacity almost doubles.
Atria Group’s employees define the Group’s shared practices and values – the Atria Way of Work.
Atria Scandinavia invests heavily in the Lithells brand. The ‘Oskar Lithells finaste’ and ‘Lithells Världskorv’ concepts launched by the company are well received and increase the Lithells brand’s popularity in Sweden.
Atria discontinues primary production in Russia and centralises its operations in St Petersburg, in the efficient Gorelovo plant.
Atria acquires the entire stock of pet food manufacturer Best-In.
The Atria 100 Young Chefs training programme celebrates its 10th anniversary. Over the years, the course has been attended by some 800 young people who love food – among them some of today’s top chefs.
Sibylla products are an international success story: they are already sold in more than 3,300 outlets in countries around the Baltic Sea.
Atria’s Early Caring programme is among the most extensive workplace well-being projects in Finnish industry. The results are excellent.
Labels are attached to Atria Finland’s fillet product packaging displaying the name of the family farm that produced the meat.
Over the course of a couple of years, Atria launches two new product families: Atria Bravuuri and Atria Kulinaari. All meat used in the products comes from Finnish farms.
Juha Gröhn, a man known to the company’s employees and producers as well as the meat industry and the entire food sector, takes the helm at Atria.
Atria Scandinavia is making a concentrated effort to develop its operations and, among other measures, transfers the production of the valued Lönneberga products from Halmstad to the Malmö plant.
Atria Baltic revamps its best-known brand, Maks & Moorits, to respond to consumer wishes.
Atria Russia invests heavily in revamping its CampoMos brand, particularly in Moscow.
In order to improve its productivity and competitiveness, Atria Baltic concentrates its Estonian operations in two plants instead of three: Valga and Vastse-Kuuste in Southern Estonia. Atria also owns large piggeries in Estonia.
Atria deepens its corporate responsibility dialogue with stakeholders and publishes its first report on the subject.
Atria Russia opens the most modern food factory in the country, doubling Atria’s production capacity in the St Petersburg region.
Ridderheims Delikatesser, which specialises in premium delicatessen products, joins the Atria family of companies.
Atria acquires meat processing company Campomos, which mainly operates in Moscow, doubling its operations in Russia.
Atria strengthens its position in Estonia and the other Baltic countries by acquiring two Estonian meat processing companies, Wõro Kommerts and Vastse-Kuuste Lihatööstus.
Atria acquires Liha-Pouttu Oy’s meat procurement, slaughtering and meat cutting operations. Meat procurement volumes grow from 140 million kilograms to 155 million kilograms.
Atria acquires Sardus, a Swedish producer of cold cuts and convenience foods. The deal brings Atria 14 new brands, 13 new production plants and about a thousand new employees.
Atria shuts down its plant in Lithuania and concentrates its production in the Valga plant in Estonia.
CEO Seppo Paatelainen, who has been at the helm of Atria for two decades, retires. Matti Tikkakoski is elected as his successor.
Atria Group acquires nearly the entire share capital of A-Farmers. The deal streamlines meat procurement and strengthens Atria’s entire production chain. Atria-branded products are 100% domestic meat, and Atria purchases its pork, beef and poultry from A-Farmers.
A pig slaughterhouse equipped with cutting-edge technology is opened at the Nurmo plant. It secures Atria’s competitiveness in the EU pork market.
Atria takes a major step into the Russian market by acquiring St Petersburg-based meat processing company Pit-Product.
Atria expands to Estonia by acquiring Valga Lihatööstus, a company that also owns piggeries.
Atria and the co-operatives Itikka and Lihakunta establish a new, nationally strong fodder company, A-Rehu.
Atria’s 100th anniversary gives rise to themes of the future, even institutions: Atria’s Future Seminars, Finnish Barbecuing Championships and the Atria 100 Young Chefs training programme.
Atria acquires its first company in the Baltic region. Meat processor Vilniaus Mesa, based in Vilnius, Lithuania, is merged into the Group.
Atria acquires the operations of Swedish Samfood and becomes the largest producer of retail products in the industry.
Atria and the co-operatives Itikka, Lihakunta and Pohjanmaan Liha establish a joint company for meat procurement, A-Farmers Ltd. It becomes Finland’s leading meat supplier.
An automated logistics centre, advanced even on a European scale, is completed at the Nurmo food factory.
Atria acquires a company called Liha ja Säilyke and the Forssan brand. Around the mid-1990s, the company had brought its products under the Forssan brand and created a slogan for it: “Enter a world of flavours with Forssan!”
Atria makes the world’s longest sausage. The 42-metre sausage is accepted to the Guinness World Records book. Next to the record-long sausage are master sausage maker Tapani Pietilä (left), product development manager Tuomo Sillanpää and product group manager Jorma Turunen.
Atria makes a significant move in the Nordic meat market: it acquires Sweden’s largest private meat company Lithells, known for its sausages. The deal also includes one of Sweden’s most valued brands, Sibylla.
The company, now called Atria, prospers and grows, albeit after a tough period of reorganisation. Inexpensive imported meat, enabled by the EU, does not take over the shops after all: Finnish consumers favour Finnish meat.
The roots of the Russian Pit-Product brand go back to 1996, when the Pit-Product group of companies is founded in St Petersburg. Atria acquires Pit-Product in 2005.
The main brand Atria is adopted as the company’s name. The listed company Atria Group Plc becomes Atria Plc. The Atria brand was previously used jointly by co-operative slaughterhouses. The Atria logo and brand were created in 1991.
The Wilhelm product range is launched in 1994 under the name ‘Mestari Wilhelm’. The range includes barbecue sausages, frankfurters, meatballs and mustard. In 1999, the name is shortened to Wilhelm and the selection is narrowed down to class A barbecue sausages.
Estonian Vastse-Kuuste is established in Põlvamaa, Southern Estonia. The company’s core operations include the production of meat, sausage and hams. Atria acquires Vastse-Kuuste and the VK brand in 2008.
Estonian Wõro Kommerts AS is founded. Atria acquires the company and its brand Wõro in 2008.
The start of the new Itikka-Lihapolar’s journey is shadowed by large debts and fears about the EU.
A wide gate to the future opens for Itikka-Lihapolar when the co-operatives close down their central organisation, which has restricted free competition.
Itikka and Lihakunta join forces and establish Itikka-Lihapolar, Finland’s leading meat company. The basis for Atria as it is today it is created.
The story of the Russian CampoMos brand begins when meat processing company OOO Campomos starts operating in Moscow. Atria acquires the company and the brand in 2008.
In the face of international competition and major investments, the co-operatives’ resources are insufficient. In order to go forward, they need money from investors and an entirely new model of operation. Despite fierce objections, the Itikka and Lihakunta co-operatives convert their slaughterhouses into limited companies that are listed on the stock exchange.
Itikka Co-operative’s new managing director Seppo Paatelainen is a forward-looking change manager. Under his leadership, the co-operative slaughterhouse operations are incorporated, the company goes public and Itikka and Lihakunta are merged into Finland’s biggest meat industry player. Additionally, the company’s name is changed to Atria, it is trimmed in preparation for entry into the EU and it begins its expansion to the Scandinavian, Baltic and Russian markets.
Ridderheims is created in entrepreneur Christer Ridderheim’s kitchen. A passion for food drives him and his friend Peter Grönvall to make pickled cucumber for Gothenburg’s shops. Atria acquires the Ridderheims brand in 2008.
The building of Itikka’s pork line in Nurmo takes one and a half years. The result is a cutting-edge production unit with an annual throughput of 300,000 pigs.
Under the leadership of its new managing director Paavo Jauhiainen, Lihakunta implements a ten-year change and investment programme, during which old capacity is demolished and new capacity is built. The programme is expensive but effective.
A freezing plant is built in Nurmo, after which Itikka’s production is gradually moved from Seinäjoki to Nurmo.
The production volumes of the broiler slaughterhouse are increased in 1974, but the following year, the entire line must be rebuilt after a fire. A separate section for chicken slaughter is built at the same time.
The ownership of Kauhajoki-based Maan Liha is transferred to Itikka following a share transaction. Maan Liha has the most modern and efficient cattle slaughterhouse in the Nordic countries.
Lihakunta acquires Pohjolan Liha Oy, which operates in Rovaniemi and produces reindeer meat, among other products. Later, it is noticed that making a profit on reindeer meat is difficult.
The recipe for the Lönneberga ham has its roots in the 1930s, when butcher Hugo Hedman from Jämtland, Sweden, creates it. The name Lönneberga is introduced in 1974 by Hugo’s son Lars Hedman. The brand is transferred to Atria as part of the acquisition of Sardus.
Lihakunta expands to cover more than half of Finland when Northern Finnish Karjapohjola is merged into it. Lihakunta’s market is large, but the distances are long.
Pastejköket is a product of Sjöquists Livsmedel AB, a traditional Swedish manufacturer of processed meat products. In 1970, the company begins to make liver and meat pâté under the name Pastejköket. The brand is transferred to Atria as part of the acquisition of Sardus AB in 2007.
Growing demand creates a need for Itikka’s chicken production. After a cautious start, broiler houses are rapidly scaled up to the planned size.
The first packing and pricing unit operating as a production line is built as an extension to the sausage line.
TV commercials contribute to the creation of the Atria brand. The brand is seen in Tuottajain Lihakeskuskunta’s advertisements.
The initial sales of canned foods prepared by Itikka are modest, since Finns want to buy fresh meat and sausage from shop counters.
With the re-expansion of the lairage, the modernisation of the entire production plant is completed in 1960. Itikka now has sufficient reception and throughput capacity to meet the increased demand for products.
The name of Lihakunta’s predecessor, Savo-Karjalan Osuusteurastamo, is felt to be unsuitable for a company that is increasingly engaging in industry and trade. The snappy ‘Lihakunta’ is chosen as the co-operative’s new name.
The range of foods bought by Finns broadens, leading to the expansion of the factory in Itikanmäki.
Industrial operations in Itikanmäki grow rapidly: the lairage is expanded and poultry slaughter is started.
A new slaughterhouse is completed in Likolahti, Kuopio, giving rise to the concept of ‘slaughterhouse industry’.
Topping off ceremonies are an annual event in Itikanmäki. Expansions are set in motion when the demand for sausage grows at an accelerating pace.
Aage Jensen establishes 3-Stjernet in 1950. He is a butcher interested in manufacturing salami. Jensen tries out salami making in his own small facility and then travels around in freight trains selling the sausages he has made. In 1967, Jensen sets up the 3-Stjernet factory in Horsens, Denmark.
Kuopion Karjanmyyntiosuuskunta’s area of operation expands to North Karelia and the co-operative’s name is changed to Savo-Karjalan Osuusteurastamo (SKO).
A new sausage factory is completed in Seinäjoki. The old factory starts to produce the predecessors of modern convenience foods, such as black pudding and liver casserole.
Oskar Lithell and his family business, which grew rapidly in the early 1900s, are also behind the Sibylla brand. The first Sibylla hot dogs are made at Lithells’ sausage factory in 1932. They have such a royal flavour that a royal name is also needed for the new product: the name Sibylla comes from the then princess of Sweden. Atria obtains the Sibylla brand as part of the acquisition of Lithells.
Carl A. Carlson’s meat cutting company is established in Arboga, Sweden. Carl and his brother Knut Carlson begin to make and sell sausage, brawn and pâté in their shop at the market of Arboga. The brand is transferred to Atria as part of the acquisition of Sardus AB in 2007.
Plans for the further processing of meat are set in motion immediately when livestock sales co-operative Itikka moves to Seinäjoki.
Itikka Co-operative, one of the most important co-operatives in Finland, is born in 1914, when a livestock sales co-operative is founded in South Ostrobothnia.
Kuopion Karjanmyyntiosuuskunta (Kuopio Livestock Sales Co-operative, KKO) takes its first steps as a meat processor and buys a sausage factory in the centre of Kuopio. The work is done by hand.
The roots of the Maks & Moorits brand extend to the Estonian company AS Valga Lihatööstus, founded in 1910. The company and the brand are acquired by Atria in 2005 .
Atria’s story begins when the first Finnish meat industry company operating according to the co-operative principles is founded. The company is Kuopion Karjanmyyntiosuuskunta (Kuopio Livestock Sales Co-operative, KKO).