What does Finnish meat taste like? Pure nature, thousands of lakes, nightless nights, bitter frosty mornings? We claim that all of this, and also exactly what pork, chicken and beef should taste like - quality meat!
Atria has been working for Finnish meat for almost 120 years. Since last autumn, our products have been available for German consumers, too. The product range extends from pork collar and beef rump to garlic-parsley or arugula-orange seasoned chicken breast fillets. From now on, these will be available in EDEKA stores in northern Germany.
By the end of the year, the products will be on the shelves of many other German grocery stores. In the future, guests of selected hotels and restaurants will also be able to taste a piece of Finland and get to know Atria's product variety.
Atria offers grocery stores all common cuts of pork and beef for the service counter. Customers can choose between pork loin, tenderloin and collar, as well as beef tenderloin, hanger steak, roast beef and beef topside. We also have a wide variety of self-service products: pork minute and collar steaks, beef rump and and roast beef and various seasoned chicken breas fillets, as well as whole chickens.
Atria's first distribution partner in Germany are the EDEKA Görge Markt stores in Braunschweig. "When we got to know Atria, we were immediately enthusiastic about the products and the Finnish brand," says Nils Fischer, master butcher at the twelve stores and responsible for meat procurement at EDEKA. "The products are excellent in taste and convincing in quality. Thus, they meet our high standards and those of our customers*."
"We are very pleased that we have found such a good partner in EDEKA Görge Markt, with whom we can also offer our meat to our customers in Germany for the first time. Together, we can bring the Finnish lifestyle to Germany," says Niina Nuottivaara, Atria's sales manager for German distribution.
In addition to the Braunschweig EDEKA, the EDEKA Hayunga stores in Elmshorn and Norderstedt also list Atria's products. "My favorite among the products is the chicken breast fillet. The animals at Atria grow up without hormone additions or antibiotics and you can taste that. But the marinades are also particularly creative, and an arugula-orange marinade is different from the classic marinades we Germans are used to," explains Erich Arndt, master butcher and responsible for meat procurement at EDEKA Hayunga in Elmshorn and Norderstedt.
To kick things off, the first Finland Weeks took place in May and the second event is scheduled for the weeks 28-30. "We can offer our future retail partners a wide range of products from which they can choose according to consumer preferences. We are supported by the Food From Finland program, which helps Finnish food companies enter the market in other countries. The Finland Weeks are a good example of this, and we are pleased to be part of it together with EDEKA Elmshorn," emphasizes Niina Nuottivaara.
Atria Exports has been one of Finland's leading food and meat suppliers for 120 years. Atria focuses on Nordic craftsmanship and state-of-the-art technology combined with Finland's unique nature. The animals are raised on local family farms where animal welfare is always considered and the highest food standards are met.
Atria's poultry products are free of antibiotics and added hormones. The animals are fed only feed of own production, which is based on Finnish grains, peas and broad beans. This way the use of soy is minimal compared to traditional European production. The beef cattle are fed grass from the fields and pastures of Finland.
To ensure high-quality products Atria has established a trace system to monitor the use of antibiotics in the pork chain. In beef production, significantly fewer antibiotics are used than in comparison to other countries in an EU-wide – in general the use of antibiotics in Finnish animal husbandry is on a very low scale in comparison to the standards applied in EU countries. In Atria’s mission, high-quality food is the foundation for a satisfied and fulfilling life - this also applies to the rearing of animals.